In 90% of all cases, hearing loss occurs because the delicate hair cells in the inner ear break or weaken and once this happens, nothing can be done to repair them. The brain no longer receives all the sounds and frequencies it needs in order for, for example, speech to be understandable.

It is like removing all the high keys on a piano and asking somebody to play a well-known melody - the melody might be hard to recognise and wouldn’t sound right at all.

For more information on hearing loss please download our folder or contact your local hearing care professional.